Can Shaq make Cavaliers the Next Big Thing?

Reporting from Cleveland -- What's a guy like you doing in a place like this?

Shaquille O'Neal has been many big things (Aristotle, Pythagorean Theorem, Cactus) in many places since 1992 when he arrived in Orlando wearing mouse ears. Of course, before this none of the places ever got snow, to say nothing of sleet and freezing rain.

Now, the Big Rust Belt?

"I'm just here," O'Neal said Monday, still trying out motifs. "So far, everyone likes the Big Witness Protection Program."

He's actually a one-man touring company, the 21st century's answer to vaudeville, even if the fun quotient dropped sharply in recent stops.

When the good times ran out in Miami, where he won a fourth NBA title to go with his three as a Laker, he was unceremoniously sent to Phoenix, where he fit as easily with the Suns as the jockey he played in a commercial, whose horse looked like a cocker spaniel under him.

He fits better here as linchpin in the Cavaliers' drive to win a title and keep LeBron James, in whichever order you prefer.

Although failure might not mean James is gone and O'Neal's career is over (The Big Sleep?), James, 24, and O'Neal, 37, will be free agents next summer.

The Cavaliers have always hated talk about James' free agency, not that they ever have a choice, as in last fall's trip to New York, where Knicks fans and the media treated an amused LeBron as a Knick-in-waiting.

In Cleveland, James' future here could be the No. 1 idea binding the community.

In the heart of an economic slide decades old, local pride fastens ever more fervently on local heroes who deign to stay, and it seems as if hearts are made to be broken. This is a city that lost an entire NFL team, after buying every seat it sold for years.

James is the one they waited for, from nearby Akron, as big as superstars get, and, best of all, not looking to big-time it out of here.

Now starting his seventh season, James has made it clear he prefers to stay. Nevertheless, he also chose a shorter extension with fewer dollars to become a free agent next summer, just in case.

Nike has been criticized for the religious overtones in its downtown "We Are All Witnesses" poster with James, head back and arms outstretched. The witnesses themselves aren't complaining.

The Big Survivor