If you like your Coca-Cola icy cold, this is for you: A Coke bottle made out of ice.
We'll give you a moment to let that one sink in.
A Coca-Cola bottle. Made out of ice.
What will the marketers at Coca-Cola come up with next? Personalized Coke bottles, kinda like those key chains you find at tourist attractions?
The soft-drink giant posted a video of the icy-cold special edition bottle rolling out on the beaches of Colombia. The bottles are shaped similar to the old-fashioned Coke bottles. Only they're made of ice, not glass.
As you might imagine, these bottles are cold. Freezing cold. So cold that Coca Cola helpfully slips a band emblazoned with the iconic Coca-Cola script around each bottle's familiar waistline. It makes for a comfortable grip, you see. When the bottle melts away into the sand -- make sure you watch the video long enough to catch that cool time-lapse moment -- the wrap makes a handy-dandy bracelet.
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Those Coca-Cola people are good like that, allowing you to pay them to turn you into a walking billboard!
Enough with the snarky cynicism. After all, Coca-Cola is a business, and you can't blame a business for branding, right?
The bottles are being touted for being eco-friendly. And they certainly appear to be gentler on Mother Earth than their plastic counterparts.
According to the Coca-Cola website, the special edition bottles are made by pouring micro-filtered water into silicone molds, and then freezing the water to minus 13 degrees below zero. Then, the molds are filled with Coke.
We tried to reach Coca-Cola for comment, and for details. Such as, Is this for real? And, "Any chance these bottles will arrive in Los Angeles when temperatures hit in the high 80s today and tomorrow? Please? Pretty please?"
No answer by the time this story was posted.
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