"This is not what viewers have come to expect -- the glam and the glitz and the spontaneity of the Golden Globes," Brill said. But she said she understood why NBC was determined to put on some version of the show. "This way, NBC can keep the ad dollars. But I can't imagine that they will take in the same amount that they had planned if this had been a regular telecast."
"A big part of the appeal of this show is having the glitz and glamour of Hollywood right there in your living room," said Brad Adgate, research director for Horizon Media, which represents such clients as Ace Hardware, Geico and Mutual of Omaha. "People want to see who's wearing what and who George Clooney's talking to. The casualness and the party atmosphere of the Golden Globes has long been its hallmark. I don't know if a press conference is something that viewers will go for. It works for a presidential address, but this is supposed to be a Hollywood awards show."
Scott Rudin, who has producing credits on Golden Globe nominees "No Country for Old Men" and "There Will Be Blood," said he was discouraged by the turn of events.
"I think it's a terrible shame for the Hollywood Foreign Press Assn.," he said. "This is a group that's completely caught in the middle of a situation that has nothing to do with them. It's a terrible shame that they're somehow being made to bear the brunt of it. They support a lot of challenging, difficult movies. And that's a great thing."
Also on Monday, United Artists Films became the first movie company to sign a deal with the Writers Guild of America, enabling the start-up outfit controlled by Tom Cruise and his longtime producing partner, Paula Wagner, to hire union writers during the continuing strike.
Although details of the independent agreement were not released, it was believed to be similar to the deal the guild recently struck with late-night TV host David Letterman's production company, Worldwide Pants Inc. Both agreements contain provisions accepting proposals that the union put forth in its negotiations with the major studios, including in the key area of Internet residuals.
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Times staff writers Rachel Abramowitz, Claudia Eller and Matea Gold contributed to this report.