The best 30 seconds on TV

Viewed on their own, commercials can really shine. Cast your vote for your favorite.

The best of the TV season? Some of the most creative, stylish and moving fare came in tiny packages, made for repeat consumption. Click on the players below to view the Emmy-nominated commercials, then cast your own vote for each in our online poll.

Ameriquest 'Concert'
(Ameriquest)
"Concert" is one of a series of clever, slightly dark spots in which, to illustrate the tag line "Don't judge too quickly," various characters are caught in what look like compromising positions; in the nominated spot, a policeman pulls up just as a man appears to be soliciting a prostitute as she leans in the window of his car.

FedEx 'Stick'
(FedEx)
"Stick" is set in an expensively realized prehistoric world in which a caveman unsuccessfully attempts to mail a stick by carrier-pterodactyl, only to be upbraided by his caveman boss for not using FedEx. ("Not my problem," the boss says when the caveman protests that the company hasn't been created yet.)

Hallmark 'Required Reading'
(Hallmark)
In the long and measured "Required Reading," a grown man learns to read in order to finally read old birthday cards.

Budweiser 'American Dream'
(Budweiser)
And in the Budweiser ad, a young Clydesdale's greatest wish is to slip into a yoke and pull a wagonload of beer.